This page provides a ready reference of personas available for selection, adaptation, and use in a Team Mapping session. It also includes an outline for how to format personas that are developed by you. (Please also share back to us any personas you developed and found useful – we will share these through the library).

Persona Library Preamble

Before you dive into the persona library there are some points that is important to be aware of regarding the purpose of personas, and how they are developed. Without this understanding, personas can come across as stereotypical.

Here are some things to remember when you look through personas:

• First, if you are considering adapting or developing new personas, the UBC Innovation Support Unit (ISU) is here to help!
• The personas presented and stored in all personas libraries are the product of a joint effort (from idea generation through creation) between the ISU and local communities and stakeholders. All personas are based on community identified needs, as well as local data (e.g., electronic medical records data regarding local patient panel composition, etc.).
• The personas are fictitious. That said, they are a realistic representation of some of the challenges faced by patients in community given social determinants of health and other variables. Providing a narrative of such challenges through the use of personas can support communities and stakeholders involved in PACC Mapping with the co-design of local, patient-centred solutions for primary health care.
• The ISU recognizes the importance of community engagement in the process of developing personas and is continuously working to integrate the perspective of justice, equity, diversity, and inclusion (JEDI) into the persona development process. That includes throughout the initial persona development with communities, as well as ongoing work thereafter. All personas are designed to be flexible and adaptable.
  • Once the first draft of a persona is designed, it goes through a review process. This process consists of multiple rounds of revisions. First internally in the ISU, then, with the community and/or stakeholders involved. These back-and-forth reviews can take place more than once until the communities and/or stakeholders consider and agree that the draft persona resonates with the community-identified challenges.
• Personas are then stored in the ISU’s persona libraries so that they can be adapted for other workshops by trained facilitators. The personas and the libraries are designed to be dynamic, living documents that will continue to evolve.
• The ISU encourages all facilitators to share the responsibility with the team to develop personas that represent the necessary characteristics of people in community, and promote positive and respectful dialogue in respective workshops.

Please remember too that as a facilitator, as you move into the “Mapping” stage it is important to explain to participants how personas have been developed. ****

The ISU has worked to apply a lens of Justice, Equity, Diversity and Inclusion (JEDI) into our persona development process and we welcome feedback as we continue to improve the persona libraries. If you have any feedback or would like to see additional tags added to the library please reach out to [email protected] .

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